Lesson 1.1: Target Audience

Today’s older adult population, people aged 65 years or older, is a large and growing group. As of 2009, they represented 12.9% of the U.S. population. By the year 2030, older adults are expected to comprise 19% percent of the total population (Ortman, Velkoff, & Hogan, 2014).

A growing older adult population impacts economics and healthcare. For example, the 2009 study from Age Wave, “Retirement at the Tipping Point: The Year That Changed Everything,” reported that pre-retirees say they will postpone retirement by 4.2 years (Age Wave, 2009). Maintaining energy and a high level of fitness is extremely important to remain competitive amongst younger workers. BOOM MUSCLE provides a unique opportunity to provide physical activity designed to increase function and longevity.